Lamin Sawo Concern Universal led trainer at the meeting |
Before you
can start a good business, you must need a clear idea of the sort of business
you want to run and a good business starts with a good business idea affirmed
Mr. Lamin Sawo Concern Universal- Gambia Business as Farming Officer at entrepreneurship
training for start-up businesses for women and youth.
The 24th
to 27th training is held at the Jenoi Agricultural Training Centre
in the Lower River Region (LRR), implemented by Concern Universal-Gambia and
solely funded by the National Agricultural Land and Water Development Project (Nema)
the International Fund for Agricultural Development, IFAD financed project.
The reason
of why many people go into business, Mr. Sawo said for some; to earn living,
support a family, gain prestige, gain additional income, meet expenses for
social and traditional functions and to gain some degree of independence.
“Running
your own business is a stressful but good career and life choice and demands
your time and focus,” he pointed out, “you will need an idea for a business
before you do anything else. This should be something you are passionate about,
since your new business will consume a great deal of your time and money.”
According to
him, before going too far, one have to think about how ideas can be plausible
adding that something that people can actually pay for, in turn whether it will
be profitable.
To determine
impediments, Mr. Sawo stated that one need to plan ahead for all of the
problems which can get in the way of running a business noting that “you need a
solid business plan to present to any investors and the best place to start
would be with determining your basic cost of operations.”
According to
Sawo, it’s important for a businessman or woman to know the need of its
customers saying that a businessman or woman cannot be successful if he or she
doesn’t know the environment.
Market
survey, he emphasizes is very important; given practical examples, that a
businessman or woman will always make low sale if he or she don’t know the need
of customers.
A business plan, Sawo said is written document
that identifies an organisation’s goals and outlines how the organization
intends to achieve the goals.
Planning is
a process of organizing and documenting ideas into an implement able framework.
“Failing to Plan is Planning to Fail’, he told Gambian famers.
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