NEWS BANJUL THE GAMBIA (MB)- A brief session on the upcoming International Franchise Expo (IFE), stated on 1-3 April 2011, in Washington DC, was Thursday 3rd March 2011, held a briefing session at the American corner on Kairaba Avenue, by the United States Embassy in Banjul, as part of its efforts to promote trade between the United States of America and the Republic of The Gambia.
The session was meant to brief individual entrepreneurs, or small and medium size enterprises interested in acquiring a franchise business, as a master license, area developer, or sub-franchise.
According to officials the show will provide a unique opportunity for Gambian entrepreneurs to meet the executives of more than 200 U.S brand companies seeking to expand their goods and services to other parts of the world.
It was in a public notice from the US. Embassy, that noted that registering for a trade show is ot a guarantee for a US Visa. All interested applicants must posses a Valid US Visa or apply and qualify for one, all successful applicants will be required to attend the show at their own expenses.
According to the political and economic officer, Zachory Bailey at the US Embassy Noted that, the US Embassy is the one fund the EXPO. Adding that the show will feature nearly 200 franchise exhibitors, with investments ranging from $5,000 to $1 million.
He disclosed that the attendance have the opportunity to meet face to face with executives, of the exhibiting franchisers and attend complimentary seminars, as well as after sessions from the world’s leading franchise experts.
He went on the seminars will offer numerous educational programs, such as workshops and seminars focusing on the franchising business.
Speaking earlier on, Baks Touray as he is commonly known of Sahel Investment noted that, a good number of initiative have been developed by the US Embassy in order to strengthen business between the two countries.
Noting that franchise is all about allowing one to say American Producers, and paying atleast five percent from their turnover.
"It is a golden opportunity, it is very useful to take advantage, because they will teach you how to run a franchise business,” he concluded.
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